How to increase average order value on Shopify

Average order value (AOV) is simply your total revenue divided by number of orders. Raising it means each customer spends more per visit — and because acquisition is already paid for, most of that extra revenue drops closer to the bottom line. If you want to increase average order value on Shopify, focus on the moments when a shopper is already committed to buying and gently give them a reason to add more.

1. Upsell on the product page

The product page is where interest peaks. A "frequently bought together" block or a relevant upgrade shown near the buy button helps shoppers discover the accessory, refill, or premium version they'd have wanted anyway. The key is relevance: pair a camera with a memory card, not a random bestseller.

2. Cross-sell in the cart drawer

The cart drawer is the second-highest-intent surface, and it's underused. When a shopper adds an item, offer one complementary product right there with a one-tap add. Done well, this is one of the most reliable AOV lifts available — we cover the specifics in cart drawer upsell best practices.

3. Use bundles and build-a-box

Bundling raises units per order by packaging complementary products at a small discount, which feels like a deal while increasing your total. Build-a-box takes it further by letting customers assemble their own set — the choosing itself tends to increase cart size. For tools, see the best Shopify bundle apps.

4. Set a free-shipping threshold

Few incentives move behavior like free shipping. Set a threshold slightly above your current AOV and show a progress bar ("You're $12 away from free shipping!"). Shoppers routinely add an item to cross the line, which lifts AOV and reduces shipping-cost abandonment at the same time.

5. Offer tiered or volume discounts

"Buy 2, save 10%" or "Buy 3, get free shipping" nudges shoppers to size up. This works especially well for consumables and gifts, where buying extra is genuinely useful. Keep the tiers simple and visible on the product page.

6. Add a one-click checkout upsell

The moment right before or after payment is a proven upsell window because the friction is near zero — no re-entering payment details. A single, well-chosen offer here (an add-on, an upgrade, or a warranty) can lift AOV meaningfully without hurting conversion. Native checkout upsells are available on higher Shopify plans and via apps.

7. Recommend at post-purchase

After the order confirms, the thank-you page is free real estate. A relevant "complete your order" offer captures shoppers while they're still in buying mode and adds revenue with no risk to the original conversion.

Which tactics to try first

Start with the two highest-intent surfaces — the product page and the cart drawer — then layer in a free-shipping threshold and a checkout offer. Measure AOV before and after each change so you know what's working.

Run it all from one app

Each of these tactics is a separate app for most stores — which means multiple bills and theme conflicts. AI Growth Kits (Upsell & Cross Sell Booster) runs product-page upsells, cart-drawer cross-sells, bundles, build-a-box, and checkout offers from a single app that installs on any theme, with analytics to see exactly which offers lift AOV. Combine it with a solid CRO approach and the broader Shopify growth strategies and the gains compound. Compare plans on the pricing page.